“Marketing has always been about connecting with your audience in the right place and at the right time. In the past, hard copy (newspapers & US Mail) and over-the-air (radio & TV) provided most of the channels used to do this,” says J. David Derosier, owner of Anomie LLC. “However, with the phenomenal growth of the Internet, today, a business needs to connect with their audience where they are now spending time: on the internet. And that is what digital marketing is all about.”
Digital marketing consists of professional services that help market or advertise your business online, like on websites or through search, social media, and paid channels. Their main focus is on digital channels versus traditional marketing channels like print or television.
Membership in the Digital Marketing Alliance – SE Texas will be available for small business owners in the Golden Triangle that directly deal with digital marketing services on a Business-to-Business (B2B) basis.
Most of these small businesses provide personal and tailored professional marketing to their clients. Although many are knowledgeable in multiple technologies, most focus on only a few – and do it very well. Like small business in other industries, they know their customers well and can tailor solutions far better than the larger multi-purpose marketing agencies.
By joining together small businesses who have similar customers, an awful lot of synergy can be created. All of a sudden, a website developer can now have direct access to advertising-video professionals, and social media gurus. In such an environment, Alliance members benefit by expanding their customer solutions through a compatible business that is no longer a competitor, but is now a partner.
Just as important, now customers who need extra digital marketing services can still rely on their existing trusted provider, who already knows their business personally, to help them expand their presence on-line.